Client
Subway China

Agency
See Arti

Description
I created a vibrant set of springcinspired illustrations for Subway China as part of their Spring Bloom campaign. The artwork was applied across a wide range of brand touchpoints, including in-store decorations, large scale window displays, limited-edition packaging, and branded merchandise.

The goal was to bring a fresh, joyful atmosphere to the stores, celebrating the season with bold floral visuals and playful compositions. The illustrations became the heart of the campaign’s visual identity, appearing not only across physical spaces but also in promotional materials.